Synopsis
Plazza, a quick medicine delivery startup, is in talks to secure $12-15 million in funding. This new capital will help Plazza expand its physical store presence in Bengaluru. The company aims to grow from two to around 20 stores by year-end. Plazza is also broadening its product range beyond prescription medicines.Listen to this article in summarized format
Founded in 2024 by former senior Zomato executive Aman Priyadarshi, Plazza currently operates two physical outlets in Bengaluru. It plans to use the fresh capital to scale this up to around 20 stores by the end of the year, one of the people cited above said.
The transaction, which would mark Plazza’s second funding round, is likely to value the startup at about $45-50 million. The company last raised funds in September 2025, in a $1.4 million round led by All In Capital, with participation from Better Capital, Tracxn cofounder Abhishek Goyal, Bounce founder Vivekananda Hallekere, and the Singhania family (promoters of JK Tyre) office.
Plazza is positioning itself as an omnichannel company in a crowded and rapidly evolving market. While it promises delivery timelines of 15 to 60 minutes, the startup is also building a wider assortment across categories.
Beyond prescription medicines, it plans to expand into segments such as healthy snacks, mother and baby care, elder care, and dermatology products, available both on its app and through its stores. It has already begun selling ayurvedic products as well as beauty and personal care items on its platform.
Plazza has now served around 50,000 customers, one of the persons said, up from around 10,000 as of last September.
Queries sent to Priyadarshi did not elicit a response. ET has also reached out to the investors and will update this story as and when they respond.
The proposed investment comes at a time when venture capital firms are doubling down on startups offering rapid delivery across categories.
This includes instant house-help platform Snabbit, backed by Nexus Venture Partners and Elevation Capital, and construction materials delivery startup Homerun, which is in discussions to raise around Rs 100 crore from Nexus.
A number of rapid fashion delivery startups have also emerged over the past year, seeking to replicate the quick commerce playbook in newer verticals.
The medicine delivery segment, in particular, is seeing heightened competition. Quick commerce platforms are pushing into 10-minute delivery of over-the-counter drugs and supplements. Swiggy’s Instamart has partnered with PharmEasy to enable such deliveries, while Zepto and Blinkit have also entered the space.
This is in addition to incumbents such as Tata 1mg and Apollo Pharmacy, as well as startups PlatinumRx and Farmako, all of which are betting on faster fulfilment to drive growth.
